Arc partner guidelines
The Arc name and logo are part of Circle’s Brand Assets. These guidelines explain how partners and developers may use them correctly and consistently. The goal is to ensure your materials are clear, accurate, and aligned with the Arc ecosystem.
Use of Arc Brand Assets is permitted only in accordance with the Circle Brand Use Policy and any applicable agreements with Circle. Consult the Circle Brand Policy in the Brand Kit for more information.
Arc is infrastructure — your brand should always take the lead.
Arc logo
Only use the Arc logo if you are actively building on Arc or have a signed partnership agreement with Circle. The logo must never be used to indicate a relationship that does not exist, a commercial partnership, or an endorsement.
Use the latest versions of the Arc logo, available in the Circle Brand Kit.
Maintain proper clear space around the logo and keep proportions and orientation unchanged.
Make your relationship clear. Use the logo to indicate building on Arc, but feature your own brand in a primary position.
Modify or distort the logo, change its colors, add new elements, or place text, graphics, or imagery on top of the logo. Do not recreate or approximate the logo.
Add competing elements that may distract from the logo. Avoid pairing the Arc logo too closely with your logo.
Indicate a formal affiliation, endorsement, or relationship, or make the Arc logo more prominent than your own branding.
Arc name
The Arc name can be used in copy to designate products and teams who are building on Arc. Take care not to overstate the relationship, or incorporate the Arc name into your company name, app icon, or similar.
Reference the Arc name in descriptive contexts like content or documentation, or in UI contexts, to indicate it as foundational infrastructure you are building on.
Clarify your company or product’s relationship with Arc, using the phrase “built on Arc” (e.g. “Our product is built on Arc”).
Use Arc as a proper noun or adjective (e.g., “built on Arc” or “Arc integration”).
Reference the benefits of building on Arc and highlight the role the technology plays in your product.
Include proper attribution where feasible (e.g., “Arc is a trademark of Circle Internet Group, Inc. and/or its affiliates”). Use the ™ symbol with first or most prominent use when practical.
Reference Arc as the infrastructure you are building on, using “Arc Network” in the first instance and “Arc” thereafter.
Incorporate the Arc name into your own company name or your product name, without qualification.
Obscure or complicate the relationship by using Arc in a way that might confuse audiences (e.g., “Arc Payment App”).
Pluralize or make progressive (e.g., “Arcs” or “Arc’s”).
Overstate the relationship without proper context or hierarchy.
Use Arc in restricted or harmful contexts, like illegal, misleading, defamatory or offensive materials. Do not use Arc in association with prohibited industries or activities.
Repeat “Arc Network” in your communications. “Arc” is sufficient.
Examples
It’s important to position Arc appropriately in relation to your own brand. Use Arc to reinforce credibility and capability; do not use Arc as your primary identity.
“Our app is built on Arc”
“Available on Arc”
“Our app supports Arc”
“We are live on Arc”
“Arc by [Your Company]”
“We’re excited to launch the Arc App”
“Now live: Arc Payments”
Arc Logo displayed alongside your product with clear separation
Incorporating Arc into your logo or product name
Altering the Arc Logo colors or shape
Approvals and questions
Circle reserves the right to review, request changes to, or revoke use of Arc Brand Assets at any time.
If requested, you must provide examples of usage and implement changes within three business days.
For clarification or approvals, contact: trademarks@circle.com